The US computer giant Dell announced a deal Monday to sell its products through Gome, China's largest consumer electronics retailer.
Dell will begin selling its PCs in about 50 major Gome stores from early October and expand its presence into the first half of next year, the US manufacturer said in a statement.
"Chinese consumers are increasingly sophisticated in how they buy and use technology," Michael Tatelman, vice-president of marketing and sales for Dell's global consumer business, said in the statement. "So it is only natural that a global brand like Dell partner with Gome to provide a preferred shopping experience," he added.
Dell said that it had previously announced similar distribution relationships with Bic Camera Inc. in Japan, Carphone Warehouse in Britain, and Wal-Mart in the US.
Dell to sell PCs through retail stores in China
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