The initiative - backed by teaching unions - came after research from the Department for Children, Schools, and Families found that 34 percent of 12- to 15-year-olds had experienced some form of high-tech harassment.
Teaching unions have also expressed concern that its members and other school staff are falling foul of bullies, who send abusive text messages or emails, and post offensive clips on the Web.
The Association of Teachers and Lecturers union said nearly one-in-five of its members had complained of cyber-bullying in the last 12 months.
Schools Secretary Ed Balls said any form of bullying was unacceptable.
"Cyber-bullying is a particularly insidious type of bullying, as it can follow young people wherever they go, and the anonymity that it seemingly affords to the perpetrator can make it even more stressful for the victim.
"Cyber-bullying takes different forms - threats, intimidation, harassment or 'cyber-stalking,' unauthorized publication of private information or images, impersonation, and 'happy slapping,'" he said.
The campaign includes tips to minimize risk such as not responding to malicious texts or emails, saving evidence and reporting it, keeping passwords secret, and refusing to divulge mobile phone numbers or other personal details.
It has been developed in consultation with anti-bullying specialists, mobile phone companies, and Web sites including Bebo, MySpace, and YouTube.
Britain's largest teaching union, the National Association of Schoolmasters Union of Women Teachers is currently campaigning for mobile phones to be classed as potentially offensive weapons, and banned during school hours.
It also wants legislation to prevent teachers being named in allegations on Web sites, and an end to school policies requiring teachers to disclose their personal mobile phone numbers or email addresses for use by pupils.
© 2007 Agence France-Presse
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